Hublot is familiar with the football world, having already been involved with the Swiss team in the World Cup 2006. Delighted, and above all proud, to be taking part in this new and unusual experience for a watchmaking brand, Jean-Claude Biver was keen to reforge the link between the history of Hublot and the fields of Europe, particularly given that the matches are to be held on Swiss ground. Such a local opportunity comes but rarely! The connection between the workshop's birthplace and the Euro matches seemed so natural that Jean-Claude Biver was quick to volunteer to kick off the new partnership. And who other than one of the jewels in the Swiss industrial crown supporting the event - a watchmaking brand - could stake a better claim to the title of 'Official Timekeeper'?