Imagining, introducing, enhancing and amplifying the extraordinary in everyday life means demonstrating a distinctive, original, unexpected and surprising personality.
The claim EXTRAORDINARY, EVERY DAY is an invitation to overcome the banality and monotony of everyday life through creativity.

Extraordinary Every Day Movie Contest organized by Alcantara® LAB was addressed to students and professionals alike, active in the fields of communications, graphic design, web design, animation, photography, movie making, and visual arts.

Extraordinary Every Day Movie Contest was aimed at all those who live their personal experiences based on the same values that make Alcantara® unique:
sensoriality, aesthetics, functionality, exclusivity and who practice the art of making life extraordinary, every day.

The participants to the contest had to conceive, design and realize a video production (3 minutes max), using all video techniques and languages available (graphics, animation, actual filming and so forth).

Awards Ceremony at Milan Design Week, April 17th 2008 International and prestigious jury Price Amount 15.000€